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Advertising

Looking for an opportunity to advertise your brand or products?
PRIDE’s advertising arm is an emerging player in the “out-of home” media or outdoor media services in the Klang Valley.The principal activities are to market and manage media and production services for out-of-home advertising by commercialising the rail and bus assets of Prasarana Group (our concessions).Our presence is also felt in the east coast and northern peninsular of Malaysia via Rapid Bus where Rapid Penang and Rapid Kuantan operates.

Bus Advertising

Benefits of Bus Advertising

Reaches all parts of the city and beyond

Over 860 buses moving around Klang Valley (approx. 980 housing estates).
Reaches at least 77 million people a year.

Large and noticeable

Large bus sizes made advertising powerful, attention grabbing and hard to ignore.

Long operating hours

6am to 12 midnight, ensure advertising is constantly shown to the public.

Relevant

Ideal for tactical short to medium term communication strategies. Selected routes, demographics and geographic targeting possible.

Bus Advertising Media Reach

Rapid KL

820 buses
151 routes
3.5 mil per month average

Rapid Penang

315 buses
52 routes
2.5 mil per month average

Rapid Kuantan

126 buses
16 routes
450,000 per month average

Rail Advertising

Train

Train Sponsorship

Extend your message beyond the borders of the traditional media to make a lasting impression.
Enhance your imagery and generate 𓃲more recall wi♑th these virtually appealing displays.

Available locations

In-Train Side & Overhead Panels

These highly visible, in-train side and overhead panels demand the riders attention – giving riders the opportunity to completely absorb your message during their train ride.

Available locations

Station

LuMi Pillar Series

Available locations

Jalan Bangsar
Jalan Sultan Ismail

Pillar / Pillar Arch Wrap

Pillar Wraps and Pillar Arch Wraps are located right in the center of the busiest roads and locations in the city. These formats are an ideal way to present your brand at the most premium spots in KL.

Available locations

Jalan Bangsar
Jalan Sultan Ismail

Vertical & Horizontal Lightboxes

Situated at strategic locations on the platform or concourse levels, vertical and horizontal lightboxes work best in a series across stations to give your campaign the reach and frequency to build awareness.

Available locations

Kelana Jaya Line
Ampang Line
Monorail Line

Horizontal Panels

These in-station lightboxes are placed at platforms, targeting commuters whilst they are waiting for their trains.

Available locations

Ampang Line Stations

Spectacular Adtrack

Mesmerize commuters with an always-on presence, engaging their attention during dwell time on train platforms.

Available locations

Kelana Jaya Line Stations

Stairs / Floor / Wall / Pillar Graphic

Every station has its own variation of unique formats that can consist of banners, wall graphics, pillar graphics, claddings, etc. This creates a different feel for different campaigns.

Available locations

Kelana Jaya Line Stations
Ampang Line Stations
Monorail Line Stations

Station Formats

Every station has its own variation of unique formats that can consist of banners, wall graphics, pillar graphics, claddings, etc. This creates a different feel for different campaigns.

Available locations

Kelana Jaya Line Stations
Ampang Line Stations
Monorail Line Stations

Capsule

Capsule are located across major intersections within the city centre. These formats have high-visibility throughout day or night as it is a large double-sided horizontal lightbox stretching across the entire intersection.

Available locations

Monorail Line

Station Sponsorship

Impact commuters by dominating the entire environment. WOW them creatively everywhere they turn.

Available locations

Kelana Jaya Line Stations
Ampang Line Stations
Monorail Line Stations

Wall Glitz

Eye-catching wall domination of brand message, embedding ideas for conversion into brand loyalists.

Available locations

Kelana Jaya Line Stations
Ampang Line Stations

Digital

Cubiq @ Jalan Bangsar

Bringing you the first aesthetic designed digital outdoor solution and its latest in outdoor LED technology. Located in prestigious and affluent Bangsar township and its full colour vibrancy crisp display has the audience in awe and demand far exceeds all expectations. Targets approximately 2.1 million traffic monthly at Bangsar.

Available locations

Jalan Bangsar

Cubiq @ Bukit Bintang

The Cubiq Digital Seriesat Bukit Bintang is itself a landmark within the posh vicinity of Pavilion and Lot 10, pounding brand ideas into the minds of the 2.4 million traffic monthly. With sheer dominance from the brilliant illumination of 12 screens,  local and international audience would admit to the advertiser’s call-to-action and convert to brand loyalists.

Available locations

Jalan Bukit Bintang

Cubiq @ Sultan Ismail

The talk-of-the-town Cubiq Digital Series on the infamous Jalan Sultan Ismail which caters to 3.9 million traffic monthly associate advertisers with novelty and brand exclusivity. The sheer dominance of all 12 screens’ brilliant illumination radiates compelling brand messages to the pools of audience at the junction towards Jalan Raja Chulan and Jalan Ampang.

Available locations

Jalan Sultan Ismail

Sexy Cube @ LRT Stations

The towering digital screens of the Sexy Cube maximises communication of brand message on the platform of LRT stations, reaching an audience of 11.7 million commuters monthly. With a waiting time between 2 to 8 minutes, commuters are obligated to immerse themselves in advertisers’ campaign during their dwell time.

Available locations

Kelana Jaya Line Stations

Digital Screens @ LRT Stations

High-definition and luminous digital screens maximise communication of brand message on the platforms of LRT stations, reaching an audience of 11.7 million commuters monthly. With a waiting time between 2 to 8 minutes, commuters are obligated to immerse themselves in advertisers’ campaign during their dwell time.

Available locations

Kelana Jaya Line Stations
Ampang Line Stations

Get In Touch

Contact PRIDE’s Advertising Sales & Marketing unit (Transit Media) to get the best offer for your brand and products.

Address:
Menara Prasarana,
Jalan PJU 1A/46,
Ara Damansara, PJU 1A,
47301 Petaling Jaya, Selangor Darul Ehsan.

Email: pride.sales@prasarana.goldenfilmsmedia.com

Contact Number:
011-5555 7928
03-2299 1999

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